The first step on our Roadmap to Sustainability was to partner with extraordinary organisations which protect the essential elements of our amazing world - Land, Air, Water, Animals and People.
For every watch we sell, we plant 100 trees, protect over 25,000 square metres of threatened rainforest, help reduce plastic ocean pollution, and donate to projects that support impoverished women and children all over the world.
We have a goal to offer watch collections where the movement components, dial and case will be made up of mainly recycled materials. This will be a significant milestone for us.
We plan to offer degradable watch straps for future collections, as well as travel watch boxes made from sustainable materials.
We have already planted over 18,000 trees in our CuleM Madagascar forest. We have protected over 5.7 million square metres of Rainforest. We are determined to plant many more trees and protect even more natural habitat.
We hope to become a member of the Responsible Jewellery Council, who set a high bar for ethical practices. They are the leading standard setting organisation for the entire watch and jewellery industry.
Furthermore, we are targeting the attainment of externally audited certification for Company Carbon Neutrality, the step beyond self certification.
Moving forwards, we have set ourselves exciting and challenging objectives to achieve B Corp company status and also gain Product Carbon Neutrality certification as soon as we are able.