Our automatic watches are affordable, yet of the highest Swiss quality and craftsmanship. They have been created for people who love the world and who want to do their bit to protect it.

We have planted over 10,000 trees and created a CuleM forest in Madagascar. We have protected over 65 acres of existing tropical rainforest around the world for wildlife and the climate.



We are working to reduce plastics in our Oceans, empower indigenous rainforest communities, and globally support women and girls living in poverty.



CuleM (pronounced Q-Lem) produces top-grade quality Swiss-made travel watches at fair prices. Since we launched our debut collection in 2019, we have been lucky enough to receive fantastic reviews from GQ, The Telegraph, Watch Pro, ABlogToWatch, to name but a few.

We believe that your watch should inspire you on your adventures around the world, and act as a reminder of the places that you’ve been, and the places you’re dreaming of visiting one day.

Our founder, Matthew Cule, is an avid traveller and wanted to create a collection of watches that featured unique designs, inspired by the world around us. On founding CuleM, Matthew and the team also wanted to help in a small way to protect the planet that inspired our collections.

That’s why every sale helps us to make donations to our charity partners with whom we were able to plant 16,000 trees in the CuleM forest in Madagascar and protect over 2.5 million square metres of rainforest.

In addition, for our new Skyline GMT collection we wanted to make a positive impact locally and have pledged to make donations to GrowNYC in New York City, and London based Blueprint for All.

You can read more about how CuleM’s community is making an impact ->

Our automatic watches feature top-grade ETA movements, and are made in Switzerland. But because we only sell directly through our website, we’re able to keep the costs down and price all of our automatic watches extremely competitively. If you’re looking for a watch that’s the same as everyone else’s, you won’t find that here. If you’re looking for a genuine head-turner, you’ve come to the right place.

Culem. Watches for the world.

We also include a 5-year guarantee and we’re convinced that if you look after your watch, you should be able to enjoy it for practically a lifetime of adventures. CuleM watches are inspired by the world. Designed to accompany you on your adventures. And sold to help protect the planet that we love.

There is a lot more to be done.

We have a roadmap to achieve true sustainability.

discover our global impact