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The Frame GMT exhibits an elegant guilloché dial with geometrically defined edges around different countries and the world's continents, and the practical dual time functionality of the watch can be set to display both the local and destination time.






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Framing your world

the frame gmt

“The design concept of The Frame watch is based on the idea of ‘framing your world’ as you see it and reflecting upon what it means to you. 


When I look at the form of the dial, I love the sharp contemporary edges of the world and the elegance of the highly polished guilloche dial.  As you see the world, you are constantly framing it in the context of the past, present and the future.


When you look back, you will recall many stories about our beautiful and fragile world.” 


Matthew Cule, Founder

Inspired by the world

The Frame GMT is an exquisite example of aguilloché dial with geometrically defined edges around different countries and the world’s continents.


The world dial is housed in a round 40mm case protected by sapphire glass, a push down crown inspired by the waves of the mediterranean sea, and complemented by two straps with quick change pins.

Reliability, precision, correct

The 24 destinations engraved on the open caseback show the correct time zones in both GMT and BST, and exquisitely frame the self-winding movement. 


The top grade movement is the automatic ETA 2893-2, a rare calibre with 21 jewels and 42 hour power reserve. ETA has over a hundred and sixty years of traditional Swiss watchmaking history, exemplifying reliability and precision.

Cule (small) details to be discovered

You will discover over time a host of other details, note the 24 hour circular track on the dial and the mountain shaped hands.


The circular track technically displays the second time zone and artistically represents the clouds floating above the earth. They are part of the passion and story that has been thoughtfully built into every CuleM watch.

Complement your style with two straps

Every watch comes with two straps with quick release pins, which means that you can change your strap within just a few seconds to match your style. 


Each watch comes with an Italian leather strap as standard and you can select an additional Italian leather or Milanese strap of your choice.

Long journeys

We didn’t want to design just another watch box. 


The design had to be something special and was inspired by trunks used by travellers embarking on long journeys in the 19th and early 20th centuries. Just imagine the places they had been and the stories they could tell. 


So, we created a practical watch trunk for your stories with a watch compartment and drawer for additional straps.


The Frame GMT watch  is the perfect companion, geometrically layered with meaning and passion that will delight you with the beauty of our world and the elegant functionality of dual time.


Imagine the places you will go, the things you will do and the stories you will tell wearing the world on your wrist.

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