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The Journey: Around the watch in 50 days...




Today I would like to tell you about an extra special journey that I invite you to join me on; we will be taking you on a journey ‘Around the Watch in 50 Days’. Inspired by Phileas Fogg, the protagonist in Jules Verne’s 1873 novel ‘Around the World in 80 Days’, we will be taking a tour of our brand new watch collection: The World GMT collection.


If you haven’t had a chance to read the book, I highly recommend it. It tells the tale of how Mr Fogg makes a wager of £20,000 (over £2 million in modern currency) with members of the Reform Club (a private member’s club) that he can travel around the world in 80 days or less. He sets out, unaware that he is being followed by a detective named Fix who suspects Fogg of having robbed the Bank of England. From there he undertakes some marvelous journeys! Just like the ones you will take with your Culem watch...


In India, Fogg saves a princess who joins him on his journey. Together the three have many exciting adventures, but all comes to an end when he is arrested by Fix upon their return to England. Although Fogg is proven innocent, the delay caused by his arrest seems to have cost him the wager. Fogg is now in financial disaster, and goes home to ponder his options. Aouda, who has grown to love him and who feels guilty that he might have won the wager if he had not delayed to rescue her, proposes to marry him. There are a couple more twists, but I will save the ending for you to enjoy yourself!


Inspired by Phileas Fogg’s fantastical journeys, I wanted to take you on a virtual tour of some of the most wonderful destinations around the world! We will visit each of the 24 destinations that are engraved on the caseback of Culem’s first collection, The World GMT collection. Throughout the journey we will be stopping at different locations to explore the layers of meaning and the exquisite design of the Culem watch collection.





We will start at the home of GMT, London, and take a trip all the way around the watch returning to London on the 15th of May. Inspired by great explorers before us, we believe that the journey is the most important thing.

As a little boy in the car with my family, I would always daydream of travelling to destinations much further away and was fascinated by ancient civilisations like the Egyptian, Greek, Roman, Aztec and Incas, and Chinese dynasties. I have always been in a magical state of wanderlust to go on great journeys and discover more and more of our amazing world. When a friend curiously sent me the poem Ithaca by Constantine P. Cavafy, I connected with it immediately and realised it was the perfect description of my feeling at those times; my yearning to travel and how I see life in general as a great journey. I will leave you with it now and hope you enjoy it...


As you set out for Ithaca

hope your road is a long one,

full of adventure, full of discovery.

Laistrygonians, Cyclops,

angry Poseidon - don't be afraid of them:

you' ll never find things like that on your way

as long as you keep your thoughts raised high,

as long as a rare excitement

stirs your spirit and your body.

Laistrygonians, Cyclops,

wild Poseidon - you won't encounter them

unless you bring them along inside your soul,

unless your soul sets them up in front of you.


Hope your road is a long one.

May there be many summer mornings when,

with what pleasure, what joy,

you enter harbours you're seeing for the first time;

may you stop at Phoenician trading stations

to buy fine things,

mother of pearl and coral, amber and ebony,

sensual perfume of every kind -

as many sensual perfumes as you can;

and may you visit many Egyptian cities

to learn and go on learning from their scholars.


Keep Ithaca always in your mind.

Arriving there is what you're destined for.

But don't hurry the journey at all.

Better if it lasts for years,

so you're old by the time you reach the island,

wealthy with all you've gained on the way,

not expecting Ithaca to make you rich.


Ithaca gave you the marvelous journey.

Without her you wouldn't have set out.

She has nothing left to give you now.

And if you find her poor, Ithaca won't have fooled you.

Wise as you will have become, so full of experience,

you'll have understood by then what these Ithakas mean.

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