What is the CuleM Unsale?

At CuleM we think our watch designs are as unique as the planet that inspired them. We like to do things a little differently. That’s why, in our January sale, we’re not offering any discounts.

We’re doubling our donations to charity partners instead. Every watch sold until 31 January will see 200 trees planted and 13 acres of rainforest protected, with our partners Ecologi and Rainforest Trust.

we call this our unsale.

There are some things we'll never compromise: Quality. Design. Price. Positive environmental impact.


Each of our watches is Swiss-made with a top grade automatic movement with 21 jewels. The movement is encased in a 40mm stainless steel watch case, with anti-reflective sapphire crystal glass.


Our watches are inspired by the planet and its movement.

There's the minimalist dual time design of the Lights - that changes character as day becomes night; the contemporary layered world map of the Portal, which gives the impression of the continents rising above the sea; and the Frame's intricate patterns engraved onto the surface, adding a subtle complexity to the design.


CuleM’s automatic watches are of the highest Swiss made quality and craftsmanship, but because we sell directly to you, with no middle-man, they are more affordable, with prices starting from US$1,195 or £895.

positive environmental impact

We are committed to improving sustainability for the planet and society. By buying our watches, you will be supporting incredible causes which serve to protect the essential elements of our amazing world: Land, Air, Water, Animals and People.

We work with charity partners and organisations to deliver our commitment to be part of a sustainable future.

We're proud to work with:

helping us to plant over 11,000 trees already inthe CuleM Forest in Madagascar

protecting existing rainforest with our customer's support

an international humanitarian charity that works with women and girls living in poverty

an organisation whose goal is to stop plastic reaching the oceans within a generation.

With your support, a CuleM watch means helping to protect the planet that inspired our timepieces.