To be the ultimate Swiss-made travel watch brand - CuleM
For us, it's all about the journey.
CuleM is the quintessential watch for avid watch collectors and world travellers. A Swiss-made luxury timepiece, Culem is the first Swiss made automatic GMT that displays accurate time in twenty-four of the world’s time zones.
Founded in 2018 by Matthew Cule, CuleM is an independent luxury watchmaker that brings the magnificence of our amazing world and travelling it to life.
We Live in an amazing world...
Sometimes we forget..
CuleM's vision is to create 9 watch collections showcasing
our amazing world in all its wonder and glory.
1: The World GMT
7: North America
8: South America
9: Our World
These 9 collections are a journey around the world
& The World GMT Collection is just the beginning.
Matthew Cule has three great passions: travel, watches and the world.
He doesn’t feel complete unless he has a meaningful timepiece on his wrist.
Matthew once took a world trip without his automatic world timer watch (a gift from his father.) With regret to this day, he realised the watch would have had a collection of memories over time if it had taken the journey with him.
This inspired Matthew to create his own collection of meaningful Swiss made automatic travel watches inspired by the world, and CuleM began.
Make your world
a masterpiece with CuleM
We aim to build an international community of thoughtful, passionate and independent world travellers, just like yourself.
We love meeting new people and we're excited to bring together an inspiring mix of like-minded people, all connected through CuleM.
CuleM watch owners share a bold and ambitious spirit, a taste for travel and, of course, a love of fine watches.
We know that hearing other people's experiences and journeys can enrich and enhance our own knowledge of the world; we can't wait to hear yours.
We believe that education is the most powerful tool to change the world, and that travel is the best form of education.
Our Founder's experience of world travel has changed his life. It has inspired him to set up a Foundation that will give transformational travel experiences to underprivileged young people.
Matthew is going to keep a percentage of CuleM sales aside for the upcoming Foundation so that every watch makes a contribution from day one.
A watch is a precious object; when you wear it, it becomes a part of your story, a time capsule representing your journey and memories.
CuleM Watches show your origin time as well as your destination time, ensuring that you are forever connected to your most precious memories as you see the world.
Your time is a treasure.
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